Why is it that when we enhance a product or service…when we want our clients to enjoy a truly quality experience…when we give far more than we take…why do we call it added value?
Isn’t that called caring?
I would argue that caring is a far more appropriate word for the simple reason that caring for your clients best interest is a passionate obsession with quality. Do all things with care. That is the secret to quality.
Only humans are capable of intimacy, and that means only humans are capable of caring. Intimacy is also the key to understanding how to create value for your clients.
Caring, genuine concern, and intimacy is always the result of high intention, uncompromising standards, sincere effort, intelligent design, attention to detail, and skillful execution…it’s the calling card of greatness and it represents the wise choice of many alternatives.
Caring manifests itself through continuous improvement and performance excellence to ensure the highest standards of our products, services, processes and technology.
If you have any plans on being and staying competitive, then caring about your clients best interest in the broadest sense of the term must become an obsession.
I assure you that dynamic, sustainable results will only be achieved through an obsession with caring.
Caring isn’t passive or reactive. It requires you to take the initiative. For caring to be a competitive advantage, you must act before it is necessary. You must maintain your intimacy and proactively propose and create new value.
Caring is about doing things right the first time. It’s easier to succeed the first time, because failure is more expensive in terms of time when you have to do the job over.
It’s easier to succeed the first time, because success eliminates the embarrassment of mediocrity and defeat.
It’s easier to succeed the first time, because money spent to fail must be spent again to succeed.
It’s easier to succeed the first time because credibility once lost is difficult if not impossible to regain.
The goal is simple; make your name synonymous with caring.
There are always going to be people who can cut corners better than you, work more hours than you, make more compromises and certainly work cheaper than you.
But what would happen if you became the person or company who was smarter, better at solving problems and cared the most?
Every hospital has an ICU, an Intensive Care Unit where patients receive rigorous attention and care. Shouldn’t every business, team or project incorporate their own version of an ICU?
If you want to make client retention difficult and expose yourself to being displaced…a lack of caring is one sure way of achieving that objective.
CALL TO ACTION
I challenge you to render ever more quality to the form and function of your daily work. Ensure that every aspect of your work receives the perfect amount of tender loving care it deserves.
The final attention to detail must be given to the polish. Every single facet of caring and quality must be polished and buffed in such a way that the end result exceeds all expectations.
Our obsession for caring and quality in our work should be a model for the rest of our lives as well. Drinking life from a full cup is a noble ideal.
Therefore, we must do all things lovingly, with great care and quality of life, quality of health and quality of relationships will follow…that is the secret to virtue, and that is why caring more than others think is wise is a competitive advantage worth pursuing.
Caring is not transactional, it’s relational…it’s a high priority value which can never be commoditized. That’s why when all things are equal, you must make something unequal.
If there is a superpower worth pursuing, it is caring…and if you want a sustainable competitive advantage that lasts, one which makes you look like a superstar to everyone you come in contact with…look no further!
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