THIS MESSAGE READS LIKE a motivational seminar as it contains a big lesson that can ignite a performance explosion…
It’s about 2 very successful shows in Las Vegas.
Both of them were blockbusters and entertaining sold-out audiences each and every night.
Both were family-friendly and both had sterling reputations. And both even had specialized theaters built for them, named after their shows…
But that’s where the similarities end.
You see, one show got shuttered after a tragic accident on stage and the revenue drops to pretty much zilch.
The other show is flourishing worldwide and is now a multi-million dollar company.
So which shows am I talking about?
Well, the first one is Siegfried and Roy.
They created this amazing long running show of magic and illusion featuring their famous white tigers.
They had a lifetime gig doing their show at The Mirage in Las Vegas, until that fateful day in October of 2003, when Roy was mauled by one of his tigers.
They had made no other contingencies. Now the show is closed down and their business is gone…POOF!
And that second show?
It’s the Blue Man Group. Maybe you’ve heard of them or remember the Intel ads that featured them.
It’s a group of 3 guys painted electric blue from head to toe, who splash paint, make sounds and splat stuff out of their mouths.
It might sound a bit juvenile but audiences love them!
And from a business or entrepreneurial case-study point – there are a lot of things to learn here.
The little light bulb moment came for them when Jillette Penn (part of the duo Penn & Teller) saw their show in NYC during the first month.
He told them, “Oh, my God! You guys can do what Teller and I can never do!
YOU CAN CLONE YOURSELVES!”
They didn’t get it at first because they thought they had to be the talent.
But finally the idea dawned on them that they really could LEVERAGE what they were doing by painting other actors (who were trained by them) blue and doing another show.
Currently, their live stage shows can be seen in New York, Boston, Chicago, Las Vegas, Orlando, Berlin, and Tokyo plus frequent tours.
But get this – right now the original 3 members of Blue Man group do NOT even perform – they’re busy growing their brand.
They’ve ventured into all sorts of other venues including film, music, TV, education and even children’s toys. (Smart!)
Frankly, the biggest lesson here is about LEVERAGE…CLONING…and DUPLICATION.
Siegfried and Roy never figured out a way to get paid beyond their performance.
(Yes, they got paid lavishly but they had golden handcuffs because they could never stop performing day-in and day-out.)
But Blue Man group leveraged themselves by duplicating their performances and now by starting to license their creations.
That means they have revenue coming in from lots of “open doors”.
Now I certainly don’t know if you’ll create the next blockbuster show in Vegas – but I’ll make you a bet you can still leverage yourself in a slightly different way without painting yourself blue.
If you’ve got any sort of skill set, info product, content, software, I.P. or even a business idea – you want to monetize in a big way then join me for a very special online motivational seminar called the 100 Day Challenge.
I truly believe this is going to change the way you think about your business, your life and your skill set because there are tons of ways of doing it beyond what I’ve done and you’ll learn all of that and more in this very special motivational seminar which is now open for enrollment.
It’s a serious way to exponentially leverage what you’re doing already but you have most likely never been taught the real principles of leverage and quantum growth.
That’s about to change, but only if you join me for this action packed motivational seminar.
Gary Ryan Blair
Posted on February 19th, 2017 by Gary Ryan Blair